01
Source to hero product
Trace the journey from Kilifi Coast farmers and reliable coconut supply to premium COCO MADAfu one-litre bottles.
Premium digital download
Map the coconut empire.
A presentation-ready 16:9 strategy infographic that turns one coconut into a connected product, content, community and scale ecosystem.
High-resolution • 16:9 landscape • Instant digital delivery
Core thesis
One coconut. Many businesses.
Built for clarity
One connected visual map—not a bundle of disconnected slides.
Commercial-grade finish
Clean hierarchy and investor-presentation polish at high resolution.
Instant access
A focused digital asset ready for strategy sessions and pitches.
Inside the map
The complete system, visible at a glance.
The COCO MADAfu bottle anchors every pathway. Around it, eight business branches reveal how supply, product, attention, channels, community and circular production reinforce one another.
8
connected strategic branches
Source • Product • Viral engine • Sales • Empire • Community • Scale • Zero waste
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Content to commerce
Connect social content, influencers, customer reactions, challenges and events to discovery, sharing and repeat sales.
03
Channels to scale
See how kiosks, gyms, offices, universities, beaches, supermarkets and events build toward franchise and regional distribution.
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One coconut, full value
Map water, meat, milk, shells and husks into drinks, food, oil, briquettes, coir and digital education—with nothing wasted.
The viral loop
Attention becomes distribution.
A repeatable pathway from content to customer experience, sharing, new locations and more content.
Content
Discovery
First purchase
Customer shares
More sales
More locations
Viral growth
Choose your asset
Start with the map. Build from there.
Available products and final pricing are shown in the catalog so you always see the current offer before checkout.
The Coco Madafu principle
Don’t just sell coconuts. Build an ecosystem.
Bring the complete vision into one sharp visual your team, partners and audience can understand in seconds.
Get the map